As told to Rick
She asked the question I had been waiting for since I first started fashion writing as a hobby: "Rick, how do you decide who to profile for
Icon Americana?" Indeed, many of the women I ask to interview for this site initially react with some degree of surprise.
To the untrained eye, Akiko Saito's reserved style, with careful attentiveness to details, could go unnoticed in a metropolis where many wear things to get attention. But, the feel of positive energy coming from this undiscovered fashionista compelled me to introduce myself and request a conversation to learn about her thoughts on beauty and fashion -- the summary of that interview being presented in this piece.
Ultimately, it turns out my instincts were right: Akiko is a health and anti-aging professional who also independently distributes vitamin supplements aiming to promote optimal health. During our talk, she reinforced the idea that when you feel good on the inside, this manifests itself on the outside too.
Icon Americana supports greater awareness of the positive benefits of good health!
Icon Americana: What do you do exactly? How did you first get involved?
Akiko Saito: I am a direct marketer (person-to-person) of dietary supplements for Pharmanex. Unfortunately, many of the vitamins and supplements we consume contain harmful ingredients including chemicals that could have negative side effects on our longer term health. Pharmanex is unique because rather than spend money on advertising, it invests in its scientists who research for better natural supplements without the harmful ingredients. They ensure the supplements work in your body for better overall health.
Akiko: I always wanted to have something natural in my body and I got involved by experimenting with the products, which improved my skin and health. This made me want to share the information with others. Also, while attending a convention in support of the product, I was inspired by the energy of the people involved and the management team.
IA: Does your work impact your style choices?
Akiko: It does. I introduce nutritional and also other anti-aging beauty products to other people, so it is important to look the part to reflect that.
IA: What other qualities are important for your line of work?
Akiko: You have to be personable. In a way, it's the law of attraction. People won't be interested in, nor appreciate, your products if they do not like you. As someone who markets products person-to-person, you have to be personable. You have to be able to listen to what their needs are: from more energy to better overall health. You also have to believe in the product you are introducing and show excitement. You have to be able to explain the product and use joy in explaining it.
IA: How do you help stay "balanced?"
Akiko: My yoga practice has been very big part of my life. I am not sure how it is particularly impacting my 'fashion' but definitely how I act, how I live. When I practice asana (poses) there is no space left for any mind chatter. I place my awareness on my breath; concentrating. This practice applies to whatever I do in my life. Yoga has been allowing me to observe my body, listen to my voice and drop my judgment; be present in the moment. I have finished my teacher training and will be looking forward to teaching; I have to figure out how I can fit in my schedule though...I will see!
IA: Let's talk more about your style preferences.
Akiko: I don't go for designer names and brands. If I like it, I like it. This is different from prevailing attitudes in Japan where I was born and where there is much more pressure to conform with others in terms of style. But, this pressure to conform is not just limited to fashion and clothing.
IA: Are the concepts of beauty and self-expression interpreted differently by Asians in America compared to in Japan?
Akiko: In many ways, yes. In Japan, people do not necessarily express what they think. But in America, individuals are much more expressive. In fashion, women wear tank tops and show their arms in a manner that is much more open. But in Japan, women tend to hide more of their body through covering, for example, while wearing a kimono. In general, expression and dress is much more conservative. People ask less questions in Japan. In America, people question and are more able to express what and how they feel verbally as well as through fashion.
IA: I've already learned much from this interview. In closing, what parting words or advice would you leave for
Icon Americana's readers?
Akiko: Always be open-minded and willing to learn about things you do not know. Be open to new information. And, be yourself...everyone else is already taken.
Akiko: In addition, know that good health is of primary importance. When you feel good, you are likely to smile more, which itself can impact your level of confidence in a positive way. When you feel great, you also look great because of how you feel on the inside.
IA: Thanks for this interview, Akiko!
*Disclaimer: This interview is not a commercial endorsement of any company or products mentioned. No compensation of any kind was received.
If you would like to contact Akiko to learn more about Pharmanex, please send an email to
Rick@Icon-Americana.com and your information will be directed as appropriate. Indicate 'Akiko Saito Interview' in the subject line.
Photos: Property of Akiko Saito